First off, because consumer packaged goods account for a sizable portion of consumers’ monthly spendings, they are extremely price sensitive. FMCG companies have long engaged in strong price competition. In 2020, a discount was offered on every fifth FMCG product.
Second, the digital market is seeing intense rivalry due to the proliferation of new DTC FMCG businesses and the conversion of FMCG brands to DTC models. Due to the ease with which customers can compare costs online, FMCG DTC ecommerce companies must provide excellent discounts in order to remain competitive and retain their clientele. Last but not least, clients demand individualised service.
20 ideas for FMCG sales promotions
Here are 20 actual examples of FMCG promotions on direct-to-consumer (DTC) channels, including both wholly DTC brands and FMCG companies who have created DTC channels in addition to their traditional channels (retailers). To make the list easier to read, I divided them according to the type of promotion. I’m hoping they’ll give you some motivation.
Clover Bar
An American company called Clif Bar & Company makes energy-boosting foods and beverages. They have a DTC store where they offer things like Clif Bars and Luna Bars. During the months of November and December (10/11-31/12/2021), they run promotional deals in their store, such as a 20% sitewide discount using the public, stand-alone coupon code CBCFF2021. The promotional code can only be used once per client, cannot be combined with other discounts or offers, and cannot be applied to wholesale or subscription orders.
How can an FMCG company easily and swiftly roll out customised promotions?
Most businesses in the FMCG sector lack the infrastructure (e-commerce platform) necessary to sell products online and customise user experiences, therefore they first rely on merchants to distribute their goods. They require software to gather client information and transform it into useful insights. Additionally, they require a platform for managing promotions that would allow them to use the data to create customised promotions.
Using a range of sales promos, you can develop adaptable promotions for any stage of your client lifecycle with the combination of BigCommerce and Evolve:
individual coupons
public discounts
vouchers for gift cards
Reference numbers
They are all inherently accessible in your BigCommerce store.
BigCommerce and Evolve give you the ability to:
Personalized incentives result in higher conversion rates.
Thanks to native BigCommerce integration, marketing campaigns may be launched more quickly. As soon as you’ve copied and pasted the API keys between the platforms, you may start your campaigns.
Campaign budget optimization provided by Evolve with fine-grained validation criteria and anti-fraud tools safeguarding your budget Synchronizing promotions, customers, orders, items, and SKUs in real-time. Real-time updates are transferred from your BigCommerce dashboard to your Evolve database.
Create tiers based on any attribute, extending beyond the basic dimensions like buy history, customer geography, or order volume, with advanced redemption criteria.
Extend BigCommerce’s discounting powers with very specific activity timeframes to create entertaining flash sales and happy hour campaigns.