Companies like jewellery businesses have found themselves in a scenario where they not only have to accelerate their digital transformation but also retain their most important clients as a result of the recent eCommerce hyperjump. Jewelry loyalty programmes offer a solution to both of these problems and then some: they improve a brand’s omnichannel marketing strategy while also creating a distinctive shopping experience with the needs of the current consumer in mind.
What Is a Loyalty Program for Jewelry?
Jewelry loyalty programmes are a special type of rewards scheme created from the ground up to give customers a convenient and enjoyable buying experience.
Jewelry loyalty programmes frequently place a strong emphasis on VIP benefits and special treatment. Being a member typically entails numerous tiers, special access, branded merchandise, and other advantages that are expensive but difficult to obtain.
The drive toward digitalization is another shared trait. Although jewellery businesses are renowned for having a strong retail presence, COVID-19 has demonstrated the value of selling online as well. Jewelry loyalty programmes therefore provide a variety of features that either increase the number of touchpoints or complement the omnichannel strategy of the brand by bridging the gap between offline and online interactions.
The Jewelry Industry’s Biggest Challenges with Customer Retention
Increasing purchase frequency is unquestionably a top priority for the majority of jewellery manufacturers. The explanation is straightforward: buyers buy jewellery to commemorate important occasions, typically before a birthday, anniversary, or Valentine’s Day, all of which are yearly celebrations.
Regarding a challenge more unique to the jewellery industry, more and more jewellers are realising the value of educating their customers about different facets of their product while also gathering useful data (loved ones’ birthdays, ring sizes, favourite brands, etc.) to send out personalised emails and recommendations.
Last but not least, how to make customers feel unique both in-store and online is possibly the biggest challenge that businesses in this sector are experiencing. Companies can utilise their loyalty programme to engage clients outside of the buying cycle instead of hurrying the transaction, building a strong brand love by gradually altering their behaviour.
Like a Diamond in the Sky, shimmer
There isn’t a set recipe for creating the ideal jewellery loyalty programme. Your objectives and main strengths should always be mapped out before you start working independently. This makes creating a successful loyalty programme simple, especially when working with a flexible next-generation loyalty programme provider.
Our team of specialists is available to you if you would like to schedule a demo or send an RFP if you’re interested in finding out more about loyalty programmes and how to build one.
Don’t forget to download Antavo’s Customer Loyalty Report 2022, a comprehensive report that offers a wealth of data and upcoming market trends to assist you in navigating the world of next-generation loyalty programmes.