Sustainability is a significant social issue that will never go away. For young consumers, who are increasingly selecting well-made, ethical items over cheap, mass-produced ones, eco-friendliness has become the new norm. It should come as no surprise that Gartner expects business sustainability to increase in 2022. Brands must support green practises in order to meet this growing demand. This post will outline one simple approach to get started: by implementing a green loyalty programme that encourages sustainability.
Why Is a Green Loyalty Program Important and What Does It Entail?
Sustainable life and production is balancing the demands of people with the wellbeing of the environment. “Reduce, Reuse, Recycle” is the maxim. Sustainability is crucial in all facets of life, but research indicates that the fashion, cosmetics, and jewellery sectors require it most.
Consumers are clearly asking that businesses lessen their environmental impact. A green loyalty programme is one way to show this dedication while also fostering a relationship with customers. Bringing back outdated equipment or giving them to a good cause might be included in a green rewards programme to spread goodwill and positive word of mouth. As a result, a green loyalty programme fosters brand advocacy and emotional loyalty, which increases customer interest and benefits the environment at the same time.
What Advantages Do Sustainable Loyalty Programs Offer?
What exactly does it mean to be green? The idea of a green loyalty programme has more advantages than you would realise. Along with praise from your clients, you’ll gain the following advantages:
More customer visits to the store: Customers will need to visit the store when they can donate clothing in exchange for a reward. This motivates them to comparison shop and use their incentive right away.
larger neighbourhood: When you collaborate with a nonprofit or environmental organisation, you may garner the respect and support of their audience while growing your own.
Reduced manufacturing: By encouraging customers to return old goods for reuse, including empty bottles and plastic containers, you may close the production loop and, as a result, save expenses.
More social interaction: Since many environmental initiatives are taking place online, participating in a hashtag campaign allows you to become part of the movement and boosts traffic to your website.
Recycling Loyalty Cards: The Issue and a Greener Alternative
There is one area where all green rewards programmes might be environmentally friendly: loyalty cards. How firms include sustainability in their green loyalty programmes may differ depending on the industry. Although relatively few curbside programmes really accept them, using plastic cards is not only confusing (customers sometimes forget them at home), but they are also made of materials that can be recycled on paper.
Digital loyalty cards are a far more cost-effective, dependable, user-friendly, and, of course, environmentally friendly solution. These could be a digital ID displayed on the membership website or a pass kept in the client’s mobile wallet. Because cellphones are always with us, people are more likely to utilise digital wallets while making in-store purchases because they are easy to use, don’t harm Mother Earth, and can store a limitless amount of money.
Do not fail Mother Nature.
Green loyalty programmes can incorporate sustainability in a variety of ways. Use the strategies we’ve provided or come up with your own; just keep in mind to “reduce, reuse, and recycle.” We’re here to assist you in creating the greatest green programme initiatives possible. Customers will appreciate your originality and awareness, and you’ll notice benefits when they enthusiastically promote your brand.
Contact Antavo to see how our technology can support the establishment or expansion of your loyalty programme. Send us an RFP or schedule a demo with one of our professionals.
Don’t forget to download Antavo’s Customer Loyalty Report 2022, a comprehensive report that offers a wealth of data and upcoming market trends to assist you in navigating the world of next-generation loyalty programmes.