To find out which measures are likely to influence the upcoming years, let’s examine customer loyalty data in further detail. It is critical for businesses to be aware of these figures because MarketsandMarkets predicts that the global loyalty management market will increase from USD 8.6 billion in 2021 to USD 18.2 billion by 2026. When you look through the collection, you won’t just find a list of statistics about customer loyalty, loyalty marketing, and loyalty programmes; you’ll also get the answers to queries such, “What makes customers loyal to your brand?” What recent changes have occurred in consumer behaviour? Why is customization so crucial? What does the future of loyalty programmes look like?
What modifications in consumer behaviour resulted from the pandemic? The 150+ customer loyalty, loyalty marketing, and loyalty programme data we have compiled for you will undoubtedly help you discover the solution.
Not only from Antavo, but also from organisations like Accenture, BCG, Capgemini, Deloitte, Forrester, Gartner, Loyalty360, McKinsey, Ogilvy, PwC, and The Wise Marketer, we’ve compiled the most intriguing customer loyalty data and tools. A number of our partners, including Acxiom, Bloomreach, dotdigital, Fresh Relevance, Klaviyo, Mapp Digital, and Salesforce, have also contributed resources to this page. The article’s conclusion includes links to each of these sources. So read on to learn about the most intriguing loyalty measures available today.
Bonus: Benchmarks for the loyalty industry
We have studied the key trends, features, and technologies in three regions—Europe, North America, and APAC—based on our Global Customer Loyalty Report 2022. Over 320 CMOs, CRM executives, and loyalty experts from around the world provided data for the regional studies, and we also used behavioural data gathered from over 25.8 million loyalty member actions. We examined these results to learn about the major investments, problems, and trends related to reward programmes.
The Situation with Loyalty Programs Right Now
We’ve looked at how businesses in each region assessed the performance of their rewards programmes, how satisfied they are, and how likely they are to redesign their loyalty programme in the next three years as a result of the significant changes in the goals and expectations of loyalty programmes over the past few years. Additionally, they were asked whether they would categorise their programme as rational or emotional.
The Value of Loyalty
Customer engagement is increased via loyalty programmes, which also have the power to influence a wide range of company KPIs. Over the next three years, all three regions want to boost their spending on client loyalty. Additionally, we looked at which regions are the most rigorous in analysing ROI and the most keen to interact with clients outside of the traditional purchase cycle.
Making Loyalty Experience & Rewards More Individual
Personalization is crucial for fostering loyalty and trust. Customers also enjoy simple and tailored experiences. As more companies begin to understand this, they introduce individualised incentives and rewards. The trend is already well-represented in the current landscape of loyalty programmes, but it will become even more pervasive and a distinguishing characteristic of loyalty programmes in the future.
Expectations for the Technology & Loyalty Platform
Technical difficulties are among the results of changing client expectations. We evaluated which technological strategy is most popular in each of the three regions. Businesses can utilise in-house technology or a third-party service. But regardless of the technology the business chose to use, there is widespread worry about the marketing team’s reliance on the IT team. Therefore, it would be advantageous for the companies to be able to set up loyalty rules without coding.
the conclusion
You have all the metrics necessary to back your loyalty business case with this summary of the most fascinating customer loyalty, loyalty marketing, and loyalty programme statistics for 2022 and beyond. Businesses must step up their game in order to stay at the front of customers’ minds and prevent them from choosing a rival given the abundance of options around them. Companies can establish close relationships with their consumers and motivate them to remain devoted by emphasising the customer experience, personalisation, and emotional loyalty.
Do you want to talk about starting or improving a loyalty programme? Don’t hesitate to contact the specialists at Antavo to learn more about how our technology can bring your loyalty programme idea to life. Just schedule a demo with us or mention us in your RFP.
While you wait, read our in-depth ebook to get a thorough rundown of essential loyalty programme features, important loyalty programme categories, and what constitutes a successful loyalty programme launch.