Although it may seem early to start planning the implementation of a holiday rewards programme, the holiday season is a fantastic time to interact with your consumers and increase sales whether you run a brick-and-mortar or online company. Customers want to be provided with exceptional personalised experiences, as well as tempting prizes and offers, during this time of year in particular. So let your imagination go wild and come up with unique benefits and giveaways for your clients.
Before the holidays, introduce a rewards programme.
One of the ideal times to launch or update your loyalty programme is at the end of the year. According to research, consumers spent $204 billion online over the 2021 holiday season, an 8.6% rise over the corresponding period in 2020. You must be prepared for the holidays, and the time is now to begin planning how to take advantage of the festive spirit.
Promoting a holiday rewards programme is a terrific approach to boost your holiday marketing efforts, attract new registrations, and grab customers’ attention with alluring, time-limited deals and discounts that will raise your holiday sales and help you gather consumer information.
11 Ideas for Holiday Rewards Programs to Spread Joy
A fine line must be drawn when rewarding clients over the holiday season. Even if clients should expect to receive generous discounts, coupons, and other financial incentives, this doesn’t guarantee that they will keep coming back because your rivals can quickly undercut your prices. As a result, in order to draw in the holiday throng, rewards programmes must offer additional, more distinctive and attention-getting advantages or features.
We have compiled 11 best practises for developing a stylish holiday rewards programme to assist you in coming up with a distinctive, holiday-themed idea.
Free Delivery Over the Holidays
When holiday shopping is at its busiest, giving out free shipping as a perk is a terrific approach to get customers to sign up for your loyalty programme. When customers can save money during the most expensive times of the year, they are typically thrilled. Free delivery during the holidays is more valuable to most people than any coupon. Additionally, as already noted, receiving free delivery can persuade more clients to sign up for the programme and remain there for the remainder of the year.
An Unforgettable Holiday Season Experience
Customers of today are more drawn to unforgettable experiences than to tangible possessions. Experiences are unique and distinct. A holiday fashion display or an exclusive Christmas dinner for your VIP club’s elite members might be planned. Participating in such a memorable experience fosters brand love that can endure for years, which ultimately increases the lifetime value of loyalty members.
Members of the Rewards Program will get a surprise gift.
Make a calendar of rewards for the holidays for your loyalty programme participants. Finally, there will be something to look forward to for adults as well. A daily succession of loyalty programme advantages are introduced in reward calendars. Each award has a 24-hour time limit. However, not every benefit has to be monetary; you may also give out rewards for material, films, and images.
Add A Little Gamification
Gamification is the best way to attract attention. Campaigns for holiday loyalty that are gamified are essential. They are excellent differentiators, and it is also simple to make a game that is connected to your brand’s image. Giving away loyalty points enhances the likelihood that customers will make a purchase before the holidays since winners post about their experiences on social media. By developing a personality test to aid them in choosing the ideal present for their loved ones, you can also interact with the participants in your loyalty programme.
Negotiating Holiday Deals
There is more to the holidays than just gifts. The majority of people spend the season resting, unwinding, or having fun with friends. Always keep some seasonal goods, activities, or services reserved for your reward programme. People are eager to spend more money in order to accumulate more points that can be later applied toward their desired rewards because they adore seasonal rewards.
Encourage Non-Transactional Customer Behavior
You may set yourself apart from the competition and promote more favourable perceptions of your brand by rewarding a wider variety of non-purchase activities in your loyalty programme. Customers can be rewarded for competing in athletic events, for instance, in the sports apparel or athletic supply businesses. You could hold a holiday running event, for instance. When most firms are hammering individuals with the same, recognisable offers during peak seasons, these distinctive experiences can be useful.
Keep Lifestyle Incentives in Mind
This holiday season, spread cheer and happiness by doing something nice for someone. Include it in your holiday rewards programme if there is a unique cause you would like to support in order to strengthen your positive brand perception. Give clients the option to give their loyalty points to a good cause, for instance. It’s a terrific chance to engage with your consumers emotionally and show that you care about the community throughout the Christmas season because it’s also an emotional time for them.
Pursue Exclusiveness Through Early Access
Early access is straightforward but efficient. Giving your most devoted customers or high-tier members the chance to buy things before anybody else is free. However, members find it to be a genuine plus, especially during the busy holiday season. Members of your rewards programme will value not having to wait in big lines or be concerned about missing out on coveted goods. Many people also view having early access as a status signal. Those who desire this benefit will spend more to secure it for themselves. Although there is no financial impact on your brand, customers regard such acts to be of great value.
Utilize a Loyalty App to Capture the Season’s Mood
By giving members extra points or a little discount, you can entice them to download your programme. Give members a sneak peek of your upcoming holiday promotions through your app once they have the app installed. Push notifications can be used to advertise discounts that are only available on mobile devices and are not visible on your website. This tactic will raise user engagement and drive traffic to your mobile app.
Magically Enhance Your Communication
The ability to differentiate your business through personalization is crucial. To make your material more seasonally appropriate, add some Christmas flair to the design of your headlines and greetings. Create special Christmas emails for your subscribers by beginning with authenticity. Along with offering clients big holiday discounts, you’ll spread cheer and great energy.
the In-Store Experience being updated
Invite participants in your rewards programme to a DIY gift-making session, a free Christmas raffle, or free refreshments. Make a unique area where the children of members can play while their parents shop without worry. These activities can help you get more customers into your store and may even encourage repeat business. Additionally, it will help your consumers feel valued and special for their continued patronage.