You know how you can get to someone’s heart the quickest through their stomach? Therefore, it should come as no surprise that companies in the food and beverage business are going gourmet with cutting-edge fast food and restaurant loyalty programmes that will fill both your stomach and your wallet.
Although consumers adore prizes, the majority of rewards programmes aren’t designed for sustained engagement. Top-tier brands’ loyalty programmes were created with high levels of ease, a tonne of touchpoints, and longevity in mind. And in order to do that, companies are making investments in distribution software solutions that allow them to deploy their programmes with ease. Through the use of exclusive access to items, special treatment, exclusive discounts, and other benefits, these programmes have been successful in fostering brand loyalty among loyal customers.
Restaurant Loyalty Program Best Practices
A restaurant or fast-food chain’s needs and requirements are taken into account while designing a restaurant loyalty programme. Restaurant loyalty programmes have the following qualities:
putting a lot of effort into app-based interactions, such as scanning receipts and using digital loyalty cards
Frequently used freebies include food items that are given away when customers make a certain amount of transactions or extras that are given away for special occasions like birthdays.
Use of the earn & burn model as the primary programme structure on a regular basis
a preference for partner benefits or branded items above discounts or other financial incentives
Dunkin’ Donuts Priority Service Reward Program
With more than 12,000 locations in 45 countries and more than 8 million devoted customers worldwide, Dunkin’ Donuts stores surely experience heavy daily traffic. The company’s restaurant loyalty programme, DD Perks, uses expedited services as its key selling feature because it is aware that people detest waiting in long lines.
Using the company’s app to place orders so that consumers may quickly pick up their items when they get to the store is the most common usage of the membership. Per $1 spent, loyalty members also receive 5 points, which they may then redeem for gift cards.
Chipotle Rewards Program: A Variety of Rewards
Chipotle Rewards is a totally mobile experience that replaces the traditional punch card as a novel method to reward consumers.
Users get 10 points on their virtual card for every $1 they spend using the loyalty currency exchange rate.
After making their first purchase, new members are given free chips and guacamole.
Free Chipotle orders and branded products are among the benefits.
Members of Chipotle Rewards can quickly place another order for their favourite Mexican cuisine or scan receipts using the app.
Benefits of Famous Dave’s Rewards Program’s App
The award-winning barbecue joint Famous Dave’s offers a loyalty programme that is renowned for two things: its smartphone app and its ribs-themed rewards system.
The program’s currency is called Bones, and 1 Bone is equal to $1 spent.
Customers receive a $10 discount on their subsequent order after collecting 100 bones.
A smartphone app that offers the loyalty programme also advertises the nearby Famous Dave’s restaurant to the customer.
Users receive a one-time bonus when they download the app: a free burger with their subsequent order.
Tiers & Experiential Rewards for the Chick-fil-A Rewards Program
As the creator of the iconic chicken sandwich with a pickle on top, Chick-fil-A required a loyalty programme to match its brand. All the cool extras we mentioned above—free meals exchangeable for loyalty points, birthday gifts, and an app that manages both orders and the loyalty currency—are pretty much summed up in this.
But Chick-fil-A One goes even farther by including some really cutting-edge components in its restaurant loyalty programme. The most remarkable feature is their tier system: by default, consumers receive 10 points for every dollar spent, but as they advance through the tiers, they receive 13 points.
Leaders in the food industry who want to encourage repeat business and boost engagement will find The Last Bite Restaurant loyalty programmes to be excellent resources. Just keep in mind that you have two options: a very streamlined approach that prioritises freebies and a hassle-free experience (supported by a strong focus on mobile), or an incremental progression where tiers affect the number of points members earn for their purchases and come with a tonne of level-specific benefits.
If you’re interested, Antavo can assist you in designing a loyalty programme that is unique to your brand. Simply get in touch with us or submit an RFP. Also, take a look at one of our in-depth articles on loyalty programmes for food and drink.