Any promotional activity (such as special discounts, offers, or limited-edition products) that is motivated by holidays, celebrations, or seasons is referred to as a seasonal promotion. You must be familiar with the holidays, Black Friday, and back-to-school times of year.
Seasonal campaigns are a great way to organise your marketing schedule. With carefully thought out and unique promotions spread throughout your sales funnel, pre-planned marketing initiatives enable you to delight your clients. But that’s not all; armed with a thorough promotional strategy, you can always outsmart your rivals and be the first to connect with potential clients.
Don’t misunderstand me. It is overly required to fight constantly for leads, clicks, and conversions.
Increase through seasonal promotions
Seasonal discounts encourage customers to purchase your product or, at the very least, peruse it. Even corny catchphrases like “prepare your wardrobe for spring” are nevertheless effective and promote impulsive buying.
Discounts and promotions are most effective when paired with seasonal advertising. Why? Mother’s Day special 25% discount for all outstanding mothers is certain to generate more sales than regular product X 25% discount.
From bringing back fond memories of Christmas, to a sense of urgency (“Order by December so it comes on time”), to an unexpected remarkable event. Great seasonal campaign ideas will increase traffic, clicks, conversions, and revenues in addition to other marketing metrics.
8 suggestions for holiday promotions
Run flash sales in the style of Black Friday.
Launching a flash sale the day before an event or the start of the season is one excellent seasonal marketing strategy. Use flash sales to draw attention to a new product or to create excitement for a shop drop. Your sales revenue will increase if you create a sense of urgency, scarcity, and exclusivity among your target market. You won’t even need to create a promotion infrastructure to accomplish that if you use specialised promotion management software like Evolve.
Create logical product packages.
Seasons, holidays, and special occasions are excellent times of year to enhance sales of products that have been doing poorly and get rid of inventory that has accumulated in your warehouse. Running BOGO campaigns or bundling campaigns is more successful when done with complementary products. Do you sell shoes for the summer? Fantastic, including a free set of sunglasses with your purchase of summer sandals.
Why should seasonal campaigns be undertaken? There are two main elements that sum up the response to this query. The first benefit of such promotions is that they can showcase and inspire the imagination of your marketing staff. Second, seasonal operations frequently hit favourable terrain. Customers will always be eager to take advantage of deals because deals are deals.
Seasonal marketing involves more than just dressing up storefronts and offering discounts; it also entails executing campaigns with the right timing, original content, and execution to guarantee customer engagement and, eventually, sales.