Collaboration between many departments to achieve shared objectives is a challenging task. This is particularly true for projects like loyalty programmes where administrators, marketing specialists, and other positions must regularly work together to develop and implement new offers and campaigns. You might want to think about employing a no-code platform to as much as feasible simplify each department’s workflow. Let’s examine this’s precise meaning.
What Makes a No-Code Loyalty Platform Popular?
You could feel helpless and irritated when it comes to maintaining a SaaS product because it seems IT is required everywhere, even if you play a significant role in your company’s CRM or marketing initiatives. Additionally, there is a global scarcity of engineers. In this situation, you will undoubtedly enjoy the idea of no-code platforms, which promise to make using Word or PowerPoint as simple as developing software. Without prior coding knowledge, non-technical users can build features using a no-code programming platform’s visual development interface by dragging and dropping software components. This idea bridges the gap between the increasing need for new features and the shortage of available software engineers.
Because they are created to address fundamental demands and build important business processes without requiring coding, no-code development platforms are therefore incredibly helpful for businesses without specialised developers. By 2024, 65% of application development will be low-code, predicts Gartner. Although no-code platforms are a subset of the larger low-code tool market, this percentage still corresponds to low-code technologies.
Instead of text editors, these platforms use graphic user interfaces, and they typically provide pre-built templates as well. Drag-and-drop options, dropdown menus, and visual modifications like brand colours are typically offered for users to choose features from. Without ever learning to code, it is that easy to develop a new procedure.
A no-code platform is excellent for creating loyalty programmes as well. Accessibility is a market trend that now includes programme owners and administrators in addition to loyalty programme participants. Antavo made its Workflows module no-code so that staff people may design, implement, and adjust loyalty campaigns & offers without help from the IT department.
Marketers, move quicker and exhale more easily
Without coding expertise or IT support, administrators and marketers may handle rewards, campaigns, and reporting on their own with a no-code loyalty platform. This makes sure that time and resources are only used for activities that are truly important. Businesses can automate procedures, save time, and lessen the workload of developers. Entrepreneurs who take matters into their own hands might move more quickly and save money.
First, adaptable campaigns Marketing professionals may design more adaptable campaigns using a no-code platform. Additionally, it makes it simpler for them to conceptualise the campaign structure, which may be more diversified and customised thanks to no-code platforms. By understanding each element, kids will be better equipped to use their imagination to come up with new ideas.
Reason #2: More prizes: It’s never been simpler to expand your loyalty programme to include new categories of rewards and ways to earn points. Furthermore, it is possible without development.
Reason #3: Post-go-live changes: A no-code platform enables marketers to make adjustments after the launch of the loyalty programme if necessary. In addition, responding to client feedback becomes quicker and simpler.
Cut Development Time in IT Departments
There are always more requests for new tools or installations than IT departments have time to handle. In addition to drastically reducing user requests, a no-code platform assists developers in clearing backlogs fast and effectively so they may continue working on more challenging and valuable projects.
Reason #4: Lower maintenance costs: Because there is no requirement for a developer-only admin or a person with a technical approach, a smaller team can maintain the system at a lower cost.
The Position of Business Analyst is Growing
There is a position that is expanding in this new era where businesses are struggling with an engineer scarcity. A business analyst or systems analyst who can “code without really coding” fills this role. These professionals are skilled in developing workflows and logical correlations based on business procedures. They either possess in-depth expertise of particular duties or have access to it via coworkers.
Depending on the size of your business, the duties of the business analyst may apply to the entire organisation or just certain sections or departments. Therefore, a business analyst for the CRM team, marketing team, or linked to customer acquisition and retention, which may encompass more teams than marketing, may be needed in the case of loyalty programme setting. Find out more about the position here.
Without actually coding, enter the world of programming
In the future, there will be an increase in the number of no-code platforms that are available to the general public. This new trend will be advantageous for both small and large firms. Drag-and-drop tools that make it simple for users to visualise the implementation process and carry out new projects will enable even the least technically savvy people to design and change new features.
You must choose a complex, yet adaptable loyalty technology supplier if you want to benefit from all the cutting-edge capabilities stated above. Although there are many suppliers available, keep in mind that, because of their exclusive focus on loyalty, pure-play loyalty providers typically provide the most ground-breaking features.
Do not hesitate to schedule a demo or invite us to your RFP if you are interested in knowing more about what Antavo’s Loyalty Management Platform has to offer.