Welcome promotions are acquisition-focused campaigns that reward new customers with discounts or other benefits. The majority of welcome email campaigns typically incorporate an alluring discount offer in order to boost the number of first-time orders as quickly as possible, in addition to a humorous copy and visually distinctive to your brand.

This blog post will discuss a few welcome campaign ideas that are based on actual use cases. We sincerely hope these will be useful to you as you plan your upcoming campaign!

Baskin-Robbins welcome BOGO promotion

Inspire Brands is the owner of the international American chain of Baskin-Robbins ice cream parlours and restaurants. For their debut offer, Baskin-Robbins gives a BOGO deal to newsletter subscribers. You receive a second cone for free when you purchase one. A barcode for the offer that may be scanned in-store is included in the email. You can access this discount and others from the mobile app and show them to the checkout clerk. The promotion limits and how to apply the deal are described in the email.

Promotional terms:

Only if the second item’s worth is equal to or less than the first may the promotion be employed.
only permitted once per client.
Only applicable to the ice cream scoops (not waffle cones nor toppings).
Non-transferrable.
Only accessible in the American branch.

That is an excellent illustration of anti-fraud promotion limits that safeguard the marketing money.

Promotional terms:

Only first-time clients are eligible.
To use the discount, customers must register for an account.
In order to safeguard their marketing budget and more precisely focus their campaign, they have set a $599 cap on the relevant orders (only individual customers).
Only specific sales channels are allowed to use the offer (online, not in physical stores, or via resellers).
Several product categories, including subscriptions, gift cards, and collections of fresh fruits, are not included in the promotion.
Not good for reselling.