The resurgence of coupons (also known as vouchers or promo codes) during the past several years has been largely attributed to the development of mobile-first technology and e-commerce. Customers may easily uncover fantastic deals online with just a press of a button thanks to online coupon sites and clever coupon finders (like Honey or Pouch applications). For companies dealing with over-discounting, code leaks, fraud, and other security issues detailed above, you can certainly see how quickly this scenario may turn into a nightmare.

It makes sense that huge e-commerce platforms have already developed sophisticated software systems to track and handle coupons. Continue reading to find out more about smart coupons and how to create a more effective coupon strategy with a cheap Evolve coupon solution.

How convenient are smart coupons for your life?

Let’s use a real-world example to demonstrate how crucial it is for your company to have a reliable coupon system.

Tom launched a brand-new subscription-based company that sells nutritious cat food. After gaining some initial traction, he now wants to increase brand recognition and forge long-lasting connections with his clients. The marketing division advised using coupons. To attract new clients, he developed a generic 25 percent discount promotion. To introduce the modification to the operation of the online business, he then resorted to his IT team. Tom wanted to check the amount of redemptions after a week. However, he had to ask IT once more.

How to use Evolve to create a clever coupon campaign?

Thanks to its strong API, Evolve is a complete coupon solution that can be integrated into any system and touchpoint. The following properties of vouchers guarantee that your discount codes will be clever, flexible, and customised:

various patterns and forms

Create discounts in any type of money, pattern, and format (text, QR, barcode). To maximise the likelihood that customers would use the coupon codes, customise the form to the situation and the intended audience.

Limits on coupon redemption

With Evolve, you may limit coupons to specific users, groups, orders, goods, geofences, or any other attribute. The Rule Engine is robust and data-driven. By doing this, you can make sure that only chosen customers may take advantage of your promotions, protecting your marketing investment from going down the drain after the campaign’s debut.