Seasonal discounts encourage customers to purchase your product or, at the very least, peruse it. Christmas, public holidays, and other special occasions often cause individuals to loosen up, go out more, and as a result, spend more money. They are in the mood to purchase and frequently like having things with a specific theme or season (think pumpkin-shaped cups, pumpkin latte, pumpkin cake, scary costumes, and all that jazz). In addition, individuals are accustomed to receiving discounts during public holidays and may look for “Halloween specials.” You can obtain a piece of these Halloween sales if you rank well for these keywords or pique the curiosity of casual browsers with Halloween marketing.
When should Halloween promotions be planned?
It is now more important than ever to get your Halloween promos ready as Halloween is on October 31st. You still have time to put up even complicated, bespoke promotional situations if you have Evolve promotion management software or a comparable promotion engine in place. However, starting to plan and consult with your graphic designers or using Canva to produce some assets is pretty last-minute if you want to have Halloween-themed promotional banners, sponsored advertisements, and more.
Giveaway for Halloween from PupSocks
They introduced a 15% discount with the code SPOOKY and a contest for Halloween 2020. Customers had to upload photos of their pets wearing costumes for Halloween to Instagram and tag @pupsocks in order to be eligible for the giveaway. Then they were permitted to participate in a drawing for a blanket and pair of socks.
your Halloween sales campaigns with gaming
Halloween included, people want to have fun on holidays. Gamifying your promotion or campaign can significantly increase participation rates. Making a promotion code hunt on your website (hiding the promo codes behind banners with Halloween-themed graphics) or holding a competition for the best Halloween costume are a few suggestions (you can then reward either the best costume or assign the rewards at random amongst all participants). Additionally, you can give everyone who visits your store wearing a costume a discount (like 10% off). If all of your customers are dressed up for Halloween, your store will appear more upscale and festive, which will increase foot traffic.