Can businesses encourage consumer loyalty by rewarding them for adopting good lifestyle decisions? Absolutely! Even when your consumers aren’t thinking about purchasing, a lifestyle loyalty programme is a terrific way to engage them. You’ll have another chance to interact with customers more effectively if you find out how they like to spend their time, what matters to them, and how to align your brand with their goals and beliefs.

Moving Lifestyle Loyalty Programs

Although rewarding customers for making larger purchases is fantastic, it is simply insufficient today. Building advocacy with a loyalty programme that supports its members’ lifestyles can be quite effective. Companies must have the same values as their customers, especially if Gen Y and Z are part of their target market. 83% of millennials think it is critical for them that the businesses they patronise share their beliefs and values, according to a 5W PR survey.

For instance, lifestyle loyalty programmes have made it easier for businesses to reward sustainable behaviour as the need for sustainability has increased. Additionally, loyalty programmes can be linked to a number of tracking applications so that participants can get points right away for finishing workouts or other activities. You can interact with members outside of the buying cycle by enticing them to lead more active lifestyles or to take better care of the environment. You may see how other businesses reward their consumers for non-transactional actions by looking at the loyalty programmes below.

Motivating Loyalty Programs with a Health Focus

Create a lifestyle loyalty programme that rewards customers for making healthy decisions if you want your customers to feel good about themselves and credit your brand for this shift. Encourage them to buy healthier meals or get more exercise. Reward them in your stores when they finish their run by thanking them for going for a run. Or give them incentives for keeping track of their weekly activity; the community’s good response to the encouragement will be assured.

Vitality: Rewarding Better Living.
The insurance provider Vitality offers discounts to people who lead healthier lifestyles. Customers who join as members fill out a Health Review to determine their Vitality Age. They can gain Vitality points by connecting their activity tracker, which they can do by walking their dogs, running, or swimming. Their Vitality status is raised by accruing points in this manner. They advance in status and receive larger rewards as they accrue more points. Members begin with Bronze rank and can advance to Platinum status, where they have access to the highest prizes available.

Promoting Health Challenges at Walgreens
Members of Walgreens’ new loyalty programme myWalgreens, which replaced their eight-year-old Balance Program, can earn extra Walgreens Cash by participating in health challenges to meet their physical activity and lifestyle goals or by donating their Walgreens Cash to charity. Members can take part in one physical activity challenge and one lifestyle challenge at the same time. Members can also earn rewards for making non-Walgreens health and wellness purchases and for following local environmental and health forecasts in real-time.

Loyalty Programs Changing the World for the Better
Corporate social responsibility is gaining importance, and conducting business morally and sustainably shows that your organisation is concerned about larger social and environmental issues. Including CSR in your loyalty programme can improve the reputation of your business, strengthen your brand, and draw in clients that value the same things. Customers also feel better about their purchases when they know they are supporting a successful business.

The Body Shop: Improving Lives
For many years, The Body Shop has been recognised for its dedication to corporate social responsibility. The Love Your Body Club, their loyalty programme, functions more as a social network than a points system. A $10 voucher is provided to members on their birthdays, and they are invited to membership parties and activities. Members also receive rewards for every dollar they spend. The best feature of their lifestyle loyalty programme is that customers may decide whether to reward themselves to their favourite products with their points or donate them to a charity of their choice.

Aligning Yourself With Your Customers’ Core Values & Interests
Being a regular part of your clients’ life gives you a wonderful chance to thank them for leading fulfilling lives. Their emotional connection to your brand is strengthened by this. By having similar values to your customers, you can increase engagement and encourage repeat business. Just bear in mind that in order to establish a consistent brand image, the lifestyle loyalty programme you introduce must be in line with the goals of your business.

Do not hesitate to schedule a demo or invite us to your RFP if you are interested in knowing more about what Antavo’s Loyalty Management Platform has to offer.